For socialized media, I mean traditional properties (i.e. BusinessWeek, CNET) who are offering unique new venues for content vs. pure play like the Techcrunch, GigaOM or Silicon Valley Watcher

I see what you mean. I don’t mean blogs are replacing traditional media. What I mean is that traditional media is migrating online and therefore is changing the way they distribute content. For example, they are moving from one-two page long story to stories with slide shows 12 page long. That means more views and more advertising $$ attached to that. Another example, some journalists are now measured based on the numbers of “clicks” their story gets. It’s a fascinating, complex world that continues to get more fascinating and more complex.

Luca

It’s interesting. Just had this conversation yesterday with my team. Not sure I totally agree that print will go away. There are some studies out there showing that print is still a choice of many engineers. I think the dialog of print vs. blog goes to what is the marketing community buying (And I do mean buying) and is that aligned with audience habits/prefernce or a desire to quantiify, thinking that a “hit” represents some sort of success metric.

chuck

I’ve learned a lot from your newly post blog. As a “traditional media” professional for a long time, I definitly experienced the huge change from traditional media to social media during past years.

Socialized Media must be a more apporiate term by compare with Social Media which we have been used for a couple years. To be honest, during my working period in Phoenix TV, Hong Kong, I was “socialized” by the fast changing of technology. The way I used to get infomation, news and how I bring the story to TV, how audiences respond, how PR person pitched me etc, all changed dramatically. I like this nice change.

Another concern about the traditional paper print goes to paperless online, people only can find infomation through internet by 2010. As a China-born person, I am wondering how to reach those people who don’t go online. The statistics shows there are 210 million internet users in China by the end of 2007, the penetration rate is 16% only. Maybe technology will help them to reach it by simply using their cell phones etc.

Thanks for the post, very insightful. What surprises me a lot is that paper publications still have issues with making their content syndicated and widely available online. Quite often a big hit in a major international paper won’t show up on Google or Yahoo Finance, and it takes a dedicated research to find it online at all. Thus, lowering the value of such a hit.

- Arseny

thank you for your comment. We will keep sharing. Stay tuned.

Luca