Ogilvy Public Relations Worldwide
Jun 23


There’s a great package of articles covering the future of the Internet, start-ups to watch and the business of social networking in the latest Technology Review. While there’s too much to summarize I do want to draw attention to these predictions (and hopes and fears) for the next 5-10 years of the Internet by the likes of Vint Cerf and Sir Tim Berners-Lee.

My prediction (or hope) is that the Internet as a distinct entity becomes, more or less, extinct. To put it another way: in the next decade I hope to see an Internet so pervasive, so easily and seamlessly accessed from such a multitude of essentially invisible interfaces that it goes unnoticed by the average user. You can’t help but be conscious of your interactions and experiences with, or on, the Internet today. Ten years from now, who needs the hassle?

Any other predictions?

Ogilvy Public Relations Worldwide