Ogilvy Public Relations Worldwide
Jun 05

Disruptive to whom?

Graham White

by Graham White
Category: Technology

Gartner has looked into its crystal ball and come up with the 10 most disruptive technologies that will shape the IT landscape over the next five years. No surprises that social networking technologies, Web mashups, multicore and hybrid processors and cloud computing are nominated.

Gartner is currently in undertaking its Emerging Trends and Technologies Roadshow in this region and according to several media reports and the company’s press release business IT applications will increasingly start to mirror the features found in some of the popular consumer social networking sites like Facebook and MySpace. The key driver for organisations to want to do this will be to improve employee collaboration and harness the community feedback of customers. This feedback will collected and used to help shape a business strategy.

One of the most accessible opportunities Gartner predicts is Web mashups, where companies will mix content from publicly available sources. Gartner reckons this will be the dominant model (80 per cent) for the creation of new enterprise applications. Reason being is that mashups can be created quickly and easily, thus birthing a new era of short-term or disposable applications that would not normally attract development dollars.

Gartner also expects new user interfaces such as organic light-emitting displays, digital paper and billboards, holographic (see my earlier post) and 3D imaging, and smart fabric.

So what for tomorrow’s CIO. Gartner’s summary is simple. The CIO that is responsible for keeping the data centre running, business continuity planning and finding new technology will not survive. That’s a relief. Rather, they have got to be innovators and think beyond the constraints of the conventional. Interesting, but not an easy gig.

As a start point, Gartner’s recommends that CIOs establish a formal mechanism of evaluating emerging trends and technologies, then set up virtual teams of their best people and give them time to spend researching new ideas and innovations, especially those that are being driven by consumer and Web 2.0 technologies. Perhaps I should get my two teenagers to work on their CVs tonight.





Ogilvy Public Relations Worldwide