http://www.techprnibbles.com/2008/05/the-hyper-connected-mobile-workforce/ * A nibble is half a computing byte. A Tech PR Nibble is an insight or idea that can lead to conversation, a big idea or influence for a brand. The shared thinking of the global Ogilvy PR technology practice community; dedicated to Technology and Beyond. Participants in our social media world. Fri, 18 May 2012 00:28:06 +0000 http://wordpress.org/?v=2.7.1 hourly 1 http://www.techprnibbles.com/2008/05/the-hyper-connected-mobile-workforce/comment-page-1/#comment-4 Guy Downes Fri, 23 May 2008 04:37:27 +0000 http://www.techprnibbles.com/?p=30#comment-4 Great post Lexy. Your point on our ever increasing addiction to connectivity got me thinking and I happened to stumble on this great story in The Sydney Morning Herald (originally from The Boston Globe). In short, the article argues that ‘technology's quest to fill every waking moment could be driving out our memories, dreams and reflections’ and, in personal my view, it can also endanger creativity. The reporter also mentions that boredom can sometimes be the doorway to creativity – just like kids, when they’re bored they naturally use their imagination to come up with a new game or something to do. Admittedly, connectivity has so so many advantages but I think we must also remember to switch off and reflect from time to time. It’s in these moments that sometimes the best ideas come into view. And from the perspective of coming up with great, fresh ideas for our clients, this can only be a good thing. I know my best ideas come when I’m in the shower, queuing for my morning coffee or zoning out on the bus to work. Full article: http://www.smh.com.au/news/technology/in-praise-of-silence/2008/05/20/1211182807058.html Great post Lexy. Your point on our ever increasing addiction to connectivity got me thinking and I happened to stumble on this great story in The Sydney Morning Herald (originally from The Boston Globe). In short, the article argues that ‘technology’s quest to fill every waking moment could be driving out our memories, dreams and reflections’ and, in personal my view, it can also endanger creativity. The reporter also mentions that boredom can sometimes be the doorway to creativity – just like kids, when they’re bored they naturally use their imagination to come up with a new game or something to do. Admittedly, connectivity has so so many advantages but I think we must also remember to switch off and reflect from time to time. It’s in these moments that sometimes the best ideas come into view. And from the perspective of coming up with great, fresh ideas for our clients, this can only be a good thing. I know my best ideas come when I’m in the shower, queuing for my morning coffee or zoning out on the bus to work. Full article: http://www.smh.com.au/news/technology/in-praise-of-silence/2008/05/20/1211182807058.html

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